Creartful AIInsightsWebsite audits
What a useful website audit should include.
An automated scan can produce a hundred warnings in a minute. A useful audit tells you which five matter for your business and what to do about them. Here is what one should cover.
Ten sections worth having.
- Summary: the few fixes that matter most, ranked by impact and effort
- Speed: Core Web Vitals from real visits where available
- Search: indexing, titles, headings, internal links and sitemaps
- AI answers: a sample of buyer questions in AI assistants, and crawler access
- Structured data: valid markup that matches what the page shows
- Accessibility: an automated WCAG check plus a quick manual check
- Conversion: how clear the offer and the next step are
- Content and brand: gaps compared with competitors
- Tracking: whether GA4, key events and consent are set up properly
- Action plan: every finding with its fix, effort and owner
The thresholds that matter for speed.
Google’s Core Web Vitals thresholds for a good experience are a Largest Contentful Paint of 2.5 seconds or less, Interaction to Next Paint of 200 milliseconds or less and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of real visits.
Real audit or automated scan?
A scan
Every warning, unranked. Useful as raw material, hard to act on.
An audit
Findings, ranked. Someone has judged what matters for your business.
A good audit
A plan you can use. Specific fixes, effort and owner, usable by any team.
Red flags.
- Promises of rankings or AI citations
- A single score with no explanation of how it is calculated
- Findings with no fix or no priority
- A report that only makes sense if you hire the company that wrote it
Sources.
How long should an audit take?
A useful human-reviewed audit of a small or mid-size site usually takes days, not minutes. Automated scans are instant but unranked.
Do I need to give logins for an audit?
Not for most of it. Public pages cover speed, search, structured data, accessibility and conversion. Read-only Search Console or GA4 access makes the search and tracking sections deeper.
Is an accessibility scan enough for compliance?
No. Automated tools catch some issues, not all. Treat a scan as a starting point, not a certification.
Ready to work together?
Start at the Origin Point.
Or skip the checklist: send us your site and get the ten-part report and a homepage concept back, free.