Cedarlane: a brand refresh, freezer-aisle packaging and a campaign system.

A parent brand that holds a portfolio

For Cedarlane Foods we directed a full brand identity refresh, from logomark refinement and color system governance to art-directed product photography standards and a packaging architecture rollout. The challenge was a parent brand language coherent enough to unify a multi-product portfolio, yet flexible enough to give each sub-brand room to breathe.

Packaging for the freezer aisle

For Cedarlane Tamales we developed a packaging identity that honors culinary heritage while commanding attention in a crowded freezer aisle. Vibrant color blocking, a hand-crafted illustration style, a clear typographic hierarchy and appetite-driven photography direction balance authenticity with contemporary retail appeal. Each variety has its own palette and pattern on one shared layout.

From shelf to screen

The campaign took the identity into motion, social and digital. We produced a modular asset system for paid social, display and content marketing, with kinetic typography, bold color blocking and food-forward video direction carrying the same warmth as the product.

Where this shows up in Creartful AI

A brand system written down is what lets AI draft in your voice without drifting. Every Creartful AI workspace starts with a brand file, and campaign work runs through Email Design and Setup and the Summit plan.