Creartful AIInsightsBrand files for AI
Writing a brand file AI can follow.
Most AI copy sounds generic because the AI was never told what your business sounds like. A one-page brand file fixes much of that, and it is useful for new people on your team too.
Voice in a few lines.
Describe how you sound in three to five plain statements, each with a short example. “Warm but direct: we say what a product does before what it feels like.” Abstract adjectives on their own give an AI very little to work with.
Words to use and avoid.
- Your names for products, services and features
- Words you never use, and what to say instead
- Spelling, capitalisation and formatting rules
Claims and facts.
List the claims you can never make (health benefits, guarantees, comparisons you cannot back up) and the facts that must always be right: prices, policies, opening hours, delivery times. Point to where the current version of each fact lives.
Good and bad examples.
Two or three short pieces you love and one you would never publish teach more than a page of rules. Mark what makes each one right or wrong.
Who approves what.
Say which kinds of content need which person’s sign-off. It keeps the review step clear for people and for any automation that prepares drafts.
How long should a brand file be?
Short enough that people actually read it. One or two pages of rules plus a few examples is usually enough to start.
Where should the brand file live?
Somewhere every tool and person can reach. In our workspaces it is saved as a skill, so drafts pick it up automatically.
Will a brand file make AI copy perfect?
No, but it makes drafts much closer to right, and it gives reviewers a clear standard to check against.
Ready to work together?
Start at the Origin Point.
The Origin Point is the discovery call: one conversation about your site, your tools and what you want automated.