Epic Distribution: a sales and spec sheet system for a house fabric line.

The brief

Epic Distribution has supplied large format print media out of Anaheim for years. With six fabrics of its own in the catalog, it needed collateral that presents them as an Epic line, not as a few private-label rolls on a distributor price list.

One system, six fabrics

Every fabric gets two documents built on one grid. Each has its own color and hero image, and everything else stays in the same place, so a buyer who has read one sheet already knows how to read the other five. A collection strip at the foot of every page names the rest of the line.

Sales sheets

The sales sheets lead with the product name, a two-line promise and one headline number, then four key features, five typical applications shown as finished installs, an ink compatibility row and a quick specs bar. A QR code links each sheet to its full specifications.

Technical data sheets

The data sheets replace the pitch with measured results: five at-a-glance tiles, then a table listing every property with its test method, standard, result and a pass mark. The performance column plots each result against its standard as a bar, so a reader can see how far a fabric clears the requirement without comparing two columns of numbers.

Built as a pair

Sales sheet and data sheet share a hero image, a palette, the application thumbnails and the footer, so a rep can hand over both and they read as one piece. Both are vector-built, so the same artwork works in print, as a PDF and as a download on the product page.

Where this shows up in Creartful AI

Clean, consistent product data is what search engines and AI shopping assistants read. The same thinking drives our Agentic Commerce Readiness package and the product content work in the Summit plan.